"Cloud Nine" won Motown its first Grammy Award in 1969 for Best Rhythm & Blues Group Performance, Vocal or Instrumental, reached #2 in the U.S. This has been interpreted by many (including Motown head Berry Gordy) as a reference to drug abuse, although Whitfield, Strong, and The Temptations deny that "Cloud Nine" is about drugs. The broke, unemployed, and despondent main character in the song proclaims that he gets over all of his problems by "riding high on 'cloud nine'". The lyrics for the song were about the struggles and pains of living poor, as opposed to being about relationship and love troubles. Otis Williams has some brief lead lines on the last half of the song (i.e.: he repeats "Reality…"), and Melvin Franklin also gets a line near the end ("There's no difference between day and night…"). Edwards, Eddie Kendricks and Paul Williams swap leads on the verses, bridges and choruses, such as this example from the first bridge: Paul Williams: "You can be what you wanna be." Dennis Edwards: "You ain't got no responsibility." Eddie Kendricks: "And every man, every man is free." Dennis Edwards: "And you're a million miles from reality." įeaturing all five Temptations trading lead vocals à la The Family Stone, "Cloud Nine" was a marked departure from the standard Tempts sound: wah-wah guitars and a harder, driving beat propelled the record, as opposed to pianos and strings. "That ain't nothing but a little passing fancy." Within a few weeks, however, he had created the backing tracks for the newest Temptations single, a psychedelic-styled number called "Cloud Nine", and stuck primarily to such songs well into the early 1970s. "I don't want to get into all that crazy shit," he said. At first, Whitfield didn't want to produce anything with such a radically different sound. In 1968, psychedelic rock band Sly & the Family Stone had a hit with their single " Dance To The Music", and Temptations member Otis Williams introduced Norman Whitfield to the band's music. The song was written by Whitfield and former Motown artist Barrett Strong. It was the first of their singles to feature Dennis Edwards instead of David Ruffin in the lineup, was the first of producer Norman Whitfield's psychedelic soul tracks, and won Motown its first Grammy Award. " Cloud Nine" is a 1968 hit single recorded by The Temptations for the Motown label. " I'm Gonna Make You Love Me" (with Diana Ross & the Supremes) "Why Did She Have to Leave Me (Why Did She Have to Go)"
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